How to Become a Hair Influencer in 2023

For some, all it takes to become a hair influencer is to hit it big with one viral video. But going viral isn’t guaranteed. The truth is that becoming a hair influencer takes hard work and a well thought out plan. Don’t know where to start? It’s good that you’re here. In this article, we’ll tell you everything you need to know to become a hair influencer in 2023!

Hack Your Own Hair

Hair influencers are known for sharing insider hair care and styling tips others can use. There’s no way you can give believable advice to strangers if you don’t know the first thing about hair. So, get to know your hair type, watch hair influencers with a similar hair type, and take steps to foster healthy hair growth and length retention. Try new products and see how your hair reacts. Over time, you’ll be able to craft a hair routine that makes your hair enviably shiny, full, and healthy. You can start filming your hair journey at any time.

Discover What Makes You Different from Others

There are thousands upon thousands of hair influencers across social media. So, chances are some of them have a hair type that appears identical to yours. If you want to stand out amongst other content creators, you need an edge. Maybe you’re into showcasing the latest hair color trends, spilling the tea on hair myths, or trying out hairstyles not usually done on your hair texture. Figure out what your unique angle is and lean into that whenever you create content.

Keep Things Upbeat

Would you spend time watching someone who bores you? For the vast majority of people, the answer is a hard “no.” So, make sure your content is always engaging. Let your personality shine, use filters, add music, be funny – do what you can to keep people watching.

Post Quality Content Consistently

One of the most important things about growing your following as an aspiring hair influencer is consistency. If you’re serious about becoming known in the hair industry, you need to create content on a regular basis, preferably on a schedule. Most commonly, hair influencers post either daily, every few days, or weekly. If you can make and post content daily, that’s ideal, as long as your content is high-quality. Either way, choose a schedule, share it with your followers or subscribers and try your best to stick with it. That way, people will come to anticipate your content. 

To ensure that your content is high quality, keep the following tips in mind:

  • Don’t go overboard with editing.

  • Film or take photos by a window or in front of a light source.

  • Ensure that your audio is easy to understand with minimal background noise.

  • Use a tripod to avoid shaky video footage.

Be Yourself

The worst thing you can do as an aspiring hair influencer is copy whatever everyone else is doing. How will you stand out? You can’t. So, regardless of the feedback you get, don’t veer far from your unique personality and never give up your creative freedom.

So, there you have it – how to become a hair influencer. We hope you found all the information you needed in this article, and we wish you the best of luck!



 Author: Andrea Reyes

Andrea is a mother, wife, writer, and natural hair enthusiast of 15 years. Currently on her natural hair journey, she’s been trying countless products and techniques to understand and embrace her natural hair. She is the creator of, a new website featuring informative articles that share tips, tricks, and techniques aimed to help others learn to love their hair through proper hair care. She writes with the hope of making hair care easier to understand and implement.

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