What is the Future of Haircare?


Though no one knows for sure what the future of haircare holds, today's trends offer some interesting clues. Considering customer preferences, technological advancements, and the collective shift to environmentalism, we expect an ever-more-apparent shift to all things clean, sustainable, and natural. In this article, we’ll cover these predictions in more detail and share the main factors influencing them.

Clean Beauty

For several years, “clean beauty” has been super popular in the haircare and beauty space. The term refers to products that are free of potentially toxic ingredients. Customers want the best for their hair and scalp; to get that, they have to be ultra-selective when choosing their hair products.

With so many “clean” hair products on the shelves, customers will simply pass over those containing ingredients they believe are harmful. This isn’t so much a trend as a fundamental shift in customers' attitudes and behaviors around haircare products.


Sustainability is a whole different ballgame. Yes, customers want products with the ingredients they need to get results. But if these ingredients are detrimental to the planet's well-being, they’ll likely consider alternatives.

And it goes even deeper than that. Hair product companies are under constant pressure to: 

  • Use high-quality ingredients in product formulations.

  • Reduce environmental waste.

  • Be as transparent as possible in marketing and advertising.

Hair product companies and manufacturers have noticed this change in consumer behavior. And they’ve responded by using recyclable or biodegradable packaging, planting trees, and heading up full-scale sustainability initiatives.

Natural Ingredients

If you’re like most people, you like natural haircare products. Many people have purged sulfates, silicones, artificial fragrances, and other unnatural ingredients from their hair product stash. Instead, they favor botanical extracts, natural oils, and hydrators straight from the source. Though very few products are 100% natural, those that include such ingredients are doing very well.

Why? Natural ingredients typically contain nourishing nutrients, antioxidants, and organic compounds our hair loves. And they are often free of chemicals and much gentler than chemical-laden products

Read this article to learn more about ingredients to avoid in your hair products. You may be surprised by what you read!

The Driving Forces Behind Our Predictions

Widespread information access has enabled us to become more informed than we’ve ever been as consumers. And the more we learn about the things we put on our hair and scalp, the more we’ll expect from the makers of these products. Moreover, with time, science is continually uncovering the dangers of toxic ingredients commonly used in haircare products. For these reasons and more, we can predict with reasonable confidence that the future of haircare will be clean, sustainable, and natural.

So, there you have it - the future of haircare. We encourage you to check out Daily Dose products in the spirit of doing what’s best for your hair, your scalp, and the planet. The Deep Conditioner and Leave-in Conditioner are made of high-quality, non-toxic, natural ingredients. Both products are poised to give your hair the moisture, hydration, protection, and nutrients it needs to thrive. 



Author: Andrea Reyes

Andrea is a mother, wife, writer, and natural hair enthusiast of 15+ years. Currently on her natural hair journey, she’s been trying countless products and techniques to understand and embrace her natural hair. She is the creator of CurlAdvice.com, a new website featuring informative articles that share tips, tricks, and techniques aimed to help others learn to love their hair through proper hair care. She writes with the hope of making hair care easier to understand and implement.


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